Crossplatform Story Surgery

Places Available

Crossplatform Story Surgery

Date:
Sat, 8 Jul 2017

Duration: 1 day
Times: 10am-5pm
Capacity: Max. 8 participants
Fee: £150  10% Early Bird discount available until 1st May

Are you working on a script or a story for film, TV, web, or even a game, brand or event?  Are you already thinking about engaging with an audience and creating ‘runways’ to raise awareness? Are you brainstorming ideas to allow the audience to really dive in and experience your storyworld?

This 1-day surgery is a great follow up to our weekend workshop, Crossplatform Storytelling, Development & Production. Led by Alison Norrington – a globally credited storyteller, strategist and transmedia architect – it’s your chance to identify barriers or conflicts that would need to be removed or rectified if you’re hoping to develop a crossplatform strategy around your story.

Modern storytellers understand the value in identifying with and engaging their audiences. Whether digital or analogue, crossplatform/transmedia extensions are always more functional and focused when they are ‘built in’ and not ‘bolted on’. Limited to eight participants, this is an opportunity to deep-dive your story and receive clear, focused feedback and critical questions from Alison, as well as discuss the project within the group.

You will have the opportunity for a general workshopping of your story in a collaborative environment to help define the core theme and message, as well as identifying initial franchise/story extension possibilities.

Participants need to submit in advance a 3-page overview of their story, to include:

  • Title.
  • Short synopsis.
  • Target audience.
  • Genre.
  • A short introduction to your main characters.
  • Any crossplatform or transmedia ideas you’re already considering (if any).
  • What would ‘success’ look like for your story?

Participants will leave the course with a much clearer vision for creating a specific crossmedia strategy for their story.  They will leave with a focus on who their audience are, how genre affects pacing and timelines for runways and how to begin building a loyal community.  They will be ready to consider genuine and relevant entrypoints and engagement strategies that stem from their core story.

In a group environment, but with a 1:1 focus on your story, Alison will offer a tailored set of case studies that have reached a variety of audiences to help inspire and inform your strategies, ranging from Warner Bros, Lionsgate, AMC, Showtime, Channel 4 and YouTube – all dependent on and responsive to your specific script or story.

Please note: This workshop is not a one-to-one meeting with a story consultant. As with all our surgery-style workshops, the projects will be discussed as a group with a roughly equal allocation of time per participant.

Tutor profile: Alison Norrington, Writer/Producer

Alison Norrington is a writer/producer, CEO, Founder & Chief Creative Director of storycentral, a London-based entertainment studio that incubates and develops ground-breaking transmedia properties with global partners in film, television, publishing and gaming.

Alison and her team are working with filmmakers, writers, publishers, broadcasters, storytellers and technology start ups globally on incubating new franchises, participative experiences, production, story architecture, mythology and planning, prototyping, audience development & engagement and utilizing social media.

Alison is a best-selling novelist, playwright and screenwriter with a Masters Degree in Creative Writing & New Media and a PhD researcher. Over her 20-year career she has worked with and consulted to AMC, SundanceTV, Walt Disney Imagineering, FOX International, Harlequin Mills & Boon, McCann, Coca Cola, F&W Media, Eurovision Broadcasting Union, Cedars-Sinai Medical Centre, First Hand Films. She is currently writing and producing a web-series with LA partners and working with emerging film-makers in Sweden.

Alison is writer and producer of webseries THE LOEDOWN, author of 3 bestselling novels – CLASS ACT, LOOK BEFORE YOU LEAP and THREE OF A KIND and creator of the first transmedia romcom STAYING SINGLE.  She has also written plays A FISH & A BONSAI and PISTOLS AT DAWN.

Alison is the European Academy (EBU) Eurovision Transmedia Masterclass trainer and runs workshops, training programs and labs worldwide. She is a judge for a series of global media festivals including Banff World Media Festival, Canada Media Fund, Publishing Innovation Awards and Independent Production Fund (Canada) and Digital Emmy Awards.

Alison was Conference Chair for StoryWorld Conference & Expo in Los Angeles, is a TEDx speaker and has presented at a number of conferences including Digital Book World, London Book Fair, Asia Media Summit, Eurovision TV Summit, London Screenwriters Festival and Story Expo LA, tapping her expertise in building transmedia properties and digital content for commercial and niche audiences.

She is featured on the BAFTA Guru series and is a member of the International Academy of Television Arts & Sciences, The Writers Guild of Great Britain, Women in Film & TV and the Romantic Novelists Association.