Supersize Your Story
Date: Friday 28th May 2021
Are you a Writer, Producer or Director working in television, film, advertising or gaming? Are you keen to connect with audiences? Do you want to take your work to the next level, whilst identifying fresh approaches to distribution and rollout?
In this 2.5-hour workshop - led by storycentral's Alison Norrington - we’ll look at the fundamentals of story and why that’s even more important now in an age where storytelling is becoming increasingly sophisticated. This workshop is loaded with case studies that highlight the importance of theme, understanding your audience and techniques to engage audiences through combining story and gameplay.
You’ll also learn:
- How to expand your storyline over timelines, territories and audiences.
- How to take advantage of evolving and emerging opportunities.
- How to prove your concept, create pre-awareness campaigns and work with your audience to convert them into collaborators.
Alison Norrington is a storyteller, writer & producer, and the Founder & Chief Creative Director of storycentral, a London-based entertainment studio that incubates and develops ground-breaking IP with global partners in film, television, animation, publishing, advertising, branding, theme parks, Virtual Reality and gaming. She is also a best-selling novelist, playwright and screenwriter. Over her 20-year career Alison has worked with and consulted to AMC, SundanceTV, Walt Disney Imagineering, FOX International, Harlequin Mills & Boon, McCann, Coca Cola, F&W Media, Eurovision Broadcasting Union, Cedars-Sinai Medical Centre, First Hand Films. Alison runs workshops, training programs and labs worldwide.