Selling, Marketing & Distributing Film: The Process, Demystified

New Dates TBC!

Selling, Marketing & Distributing Film: The Process, Demystified

Date: (awaiting dates)

Duration: 2 days
Times: approx. 9.30am-6pm
Capacity: Max. 25 participants
Fee: £350

Do you know how your project fits into the marketplace, and what practical things you can do to ensure a greater chance of success? Do you want to make films, but have no idea of how to get them to be seen by an audience?

Do you know exactly how the international and domestic marketplaces work? Do you know exactly what a sales agent and distributor does and why?

Have you been involved in making a film and found that part easy but been completely mystified by the sales, distribution and marketing process? Do you worry about how the business models are changing but not know how to keep up?

In this intensive 2-day workshop, Oscar winning producer and marketeer Mia Bays presents an A-Z guide to the current sales marketing and distribution landscape, with advice and contacts from over 20 years in the film industry.

The workshop features:

  • Industry guests, including leading independent distributors, sales agents, marketeers, digital specialists, producers and cinema bookers. They'll be discussing strategy, implementation and results across UK and International.
  • Case studies of recent and forthcoming UK cinema releases.
  • Extensive access to the facts, figures and tricks of the trade from an insider's point of view.
  • Networking drinks at LFS.

Ideal for producers, writers, directors and other film professionals at all levels from entry level to veterans – top up your knowledge! 


  • Matt Baker, Head of Production & Acquisitions, Hanway (Brooklyn, Carol, Anomalisa)
  • Paul Ridd, Acquisitions and Distibution Executive, Picturehouse Entertainment
  • Kaleem Aftab, Film Critic, The Independent
  • Faith Taylor, Head of Marketing, Pathé UK
  • Elizabeth Taylor, Senior Publicist, Premier PR
  • Sarah Knowles, Social Lead, Substance Global
  • Lia Devlin, Head of Theatrical, Altitude 
  • Imrun Islam, Senior Manager Digital Sales, StudioCanal UK
  • Delphine Lievens, Box Office Analyst, Gower Street Analytics

Click here to see the July 2019 schedule

*Please note that speakers and timings are subject to changes. 

Tutor profile: Mia Bays, Producer / Distribution Consultant

Mia Bays

Mia Bays's workshops at LFS

Further information:

Social links

MIA BAYS is an Oscar winning twice BAFTA nominated creative producer working across fiction and docs, with a proven track record of launching careers with over 25 years experience in film on over 50 features.

She started her career in independent exhibition, distribution and sales, working on films such as Ang Lee’s THE WEDDING BANQUET and selling films such as Ian McKellen’s RICHARD III.

Mia has produced since 2004 – her first was SIX SHOOTER the Oscar winning film by Martin McDonagh, acclaimed music doc SCOTT WALKER 30 CENTURY MAN featuring David Bowie, Jarvis Cocker and Damon Albarn by Stephen Kijak, with whom she also completed BACKSTREET BOYS – SHOW EM WHAT YOURE MADE OF which premiered Jan-July 2015 worldwide on over 1500 screens and went to No1 on iTunes in N.America.

From 2007-14 Mia made 8 micro budget features as Creative Producer for the acclaimed Film London BBC Films Microwave scheme, including one of the most acclaimed UK debuts of 2008, SHIFTY by Eran Creevy which won Best Script at Stockholm Film Festival and garnered a BAFTA nomination for Best Debut 2010, and LILTING starring Ben Whishaw which opened Sundance Film Fest 2014 World Dramatic section and sold to over 16 territories inc Scandinavia and North America (Strand) and was nominated for a BAFTA for Best Debut 2015.

Mia now runs Birds Eye View Film are a film agency and film agitator marketing films by women to audiences to effect industry change. with a growth plan for 2017-2020 building on their 25k+ reach on social media channels and heavy hitting board and reach in the industry to make it a significant impact on the industry and audience by marketing films by women through training, events and promotions. @birdseyeviewff