Directing Commercials Bootcamp

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Directing Commercials Bootcamp

Date: (awaiting dates)

Duration: 2 days
Capacity: Max. 10 participants
Fee: £475 

Welcome to Bootcamp: Your fast-track to mastering the art of commercial directing! Immerse yourself in an exhilarating weekend course, meticulously crafted from Aasaf Ainapore’s 25+ years of experience as a successful commercial director. Since its inception in 2015, this flagship program has been empowering filmmakers like you to secure commercial gigs, create remarkable work, and unlock a world of exciting opportunities.

Who should join the adventure? 

Calling all filmmakers, advertising creatives, in-house production teams, producers, cinematographers, writers, actors, and anyone with a burning desire to carve out a fulfilling career in directing commercials.

What's in it for you? 

Discover the insider secrets to winning jobs, refining your skills, and unleashing your true potential. Get ready for a transformative journey where gain the confidence to thrive in the dynamic world of advertising.

What can you expect to gain from this course? 

While we do delve into various aspects of film craftsmanship, it is important to note that this program is not designed as a comprehensive film course catering to episodic or feature directing. Rather, its primary focus lies in equipping you with the strategies and mindset necessary to approach filmmaking as a lucrative career within the advertising industry. By attending, you will gain invaluable insights on how to flourish as a filmmaker in the realm of commercials. 

This course is aimed at an intermediate level.


  • How to break in
  • The 24 specialisms of commercials directors
  • Choosing a production company that knows how to market and nurture your talent
  • In depth feedback on your reel with advice on tailoring it towards getting you representation
  • Spotting emerging trends and positioning yourself to take advantage of them
  • How ad agencies choose directors
  • Unique access to pitches by some of the world's best directors
  • Pitching best practice
  • Practical pitch assignments

Note: You'll be required to bring your reel or body of work as a link or on a usb drive at 720p resolution, as well as a laptop for practical exercises.



"Very useful insider info about how the industry works, and how to possibly enter it. Great group of peers to share the experience with. Useful, positive, and encouraging points of view, even while delivering critiques related to readiness and what next steeps to take."
- Participant, 2023

"What makes [this workshop] different is how practical it is and how it provides you with information you cannot gather anywhere else."
- Participant, 2023

"Had more than I could hope to expect. The information provided was practical, informative and extremely useful. Not been to another workshop that I can think that gives practical advice as well as theory/philosophical chat. Aasaf was a joy to listen to. He was incredibly knowledgeable and insightful, and extremely giving of his time."
- Participant, 2022


Tutor profile: Aasaf Ainapore, Director

Aasaf Ainapore's workshops at LFS

Further information:

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Aasaf is a multiple award-winning director of branded online content, TV commercials and short films with twenty years of experience. He has also developed feature film projects and television shows for US studios, British production companies and broadcasters including the BBC and ITV and Pathe.  Aasaf is a visiting lecturer in directing at the Met Film School and also up skills professional directors moving from broadcast to branded content and commercials at DV Talent. Aasaf has also consulted on the creation of series-based content across the Telegraph Media Group.