LFS LIVE: Directing Commercials

Seasoned directors rarely share secrets, especially in a field as competitive as directing commercials.
 
Whether you're looking for a general overview of the industry, or are serious about a career in commercials and branded content, we've got you covered with two online offerings from award-winning director, Aasaf Ainapore.
 
These courses are open to filmmakers, creatives, producers, in-house production teams, cinematographers, writers, actors… anyone in the broadcast space who is considering a career in directing commercials and branded content or who just wants to know more.

MASTERCLASS: How to Break into Commercials

Date: Friday 24th April 2020
Time: 11am-12.15pm
Format: Masterclass + Q & A
 
What You'll Learn:
  • How to get signed by a production company
  • How to get a directing gig
  • How to write a treatment
  • The lifecycle of an ad campaign for a filmmaker

Tune in live for FREE. REGISTRATION CLOSED.

WORKSHOP: Directing Commercials Bootcamp

Date: Friday 1st May 2020
Time: 1pm-5pm
Format: Workshop
Cost: £50 (All fees go directly to supporting our network of amazing tutors).

This highly focused deep-dive is for broadcast professionals who want to direct commercials for a living. Learn from Aasaf Ainapore's 25 years of experience directing award-winning (Cannes Lions, D&AD) commercials for global brands including Samsung, Spotify, Uniqlo and Netflix.
 
There will be 4 hours teaching (two breaks) with homework and practical exercises.
 
What You'll Learn:
  • How to get signed by a production company
  • How to get a directing gig
  • How to write the treatment
  • Case studies from director's treatment to finished commercial
  • The lifecycle of an ad campaign for a filmmaker
  • The director’s responsibility on a gig
  • How to think like a commercials director
  • How to create a commercial from an agency script
  • SETIQUETTE: Agency & client protocol
  • Spec spots. Yes? No? The best way to make them
  • The lifecycle of an ad campaign for a filmmaker

This is an online workshop that will show you how to approach filmmaking for commercials and branded content as a career.

REGISTRATION CLOSED. Register your interest in another edition here.