The course is a 5-module, 3-term 180-credit MA, taught over one year in the heart of Covent Garden, close to industry marketing hubs. It covers all aspects of B2B and B2C marketing strategies, from key art design and promotional trailers to media, publicity and social media plans, supported by realistic budgeting and forecasting. MA Film Marketing explores planning and execution of effective marketing campaigns in the creative environment of filmmakers and screenwriters.
Full course outline: Link to full programme outline
|
Term / Module |
Module Title |
Credits |
|
Term 1 Autumn |
|
|
|
Module 1 |
Introduction to Marketing in the UK and International Film Industry |
30 credits |
|
Module 2 |
Research, the Market and The Marketeer |
30 credits |
|
Term 2 Spring |
|
|
|
Module 3 |
Distribution and Marketing: the B2B Market for Film |
30 credits |
|
Module 4 |
Marketing to the Consumer: The B2C Market and its Creative Challenge |
30 credits |
|
Term 2 Summer |
|
|
|
Module 5 |
Film Marketing and the Creative Campaign Proposal |
60 credits |
|
Total |
|
180 credits |