London Film School (LFS) is delighted to announce the appointment of Lia Devlin as the Course Leader for the new MA in Film Marketing programme.
Lia brings enormous experience to the role. Widely recognised across the industry for ground-breaking work during her 10 years at Altitude Film Distribution, where she climbed the ranks from Head of Marketing to Managing Director. Here Lia spearheaded the campaigns on titles such as Moonlight, Amy, Lady Macbeth and The Florida Project and set a new box office record for Altitude in 2023 with indie horror film Talk To Me to become the company’s biggest ever theatrical opener.
Before Altitude, as Theatrical Marketing Director for Momentum Pictures Lia was instrumental in award-winning campaigns for theatrical hits such as The King’s Speech and The Woman in Black. Lia has a deep understanding of the evolving film landscape and a passion for creatively connecting audiences with storytelling.
Lia’s appointment marks an exciting start for MAM (MA Film Marketing), a new course that bridges industry insight and creative vision with strategy. Her industry experience and leadership at a time of rapid change in the industry will help to shape the next generation of marketing professionals and equipping them to thrive in the global screen industries.
“I’m thrilled to welcome Lia to the LFS,” said Chris Auty, Director of London Film School. “Her experience and industry perspective will bring invaluable insights to our students; facilitate genuine access to career paths in the industry; and help deliver an impactful, and intellectually stretching MA programme, that faces directly into the industry.”
Commenting on her new role, Lia said: “I’m honoured to be joining London Film School and to be working with such talented students and staff. Marketing is an essential part of how films find their audiences, and I’m excited to help nurture the next wave of marketers who will champion diverse, compelling stories around the world.”