After graduating with a degree in Psychology from Glasgow University in 1999, Daniel worked his way into directing commercials. He won a Young Director Award at the Cannes Advertising Festival in 2004 for BSM Cruise and directed various commercials in the years that followed, gaining exposure through awards at various advertising festivals, particularly in Eastern Europe. In 2005 Daniel directed a short film, A Supermarket Love Song, which premiered at Sundance in 2006 and then continued on a successful festival circuit.

Daniel is currently co-writing a six part drama with another LFS Screenwriting graduate, Beru Tessema, and seeking funding for some of his short scripts.