Alison Norrington is a writer/producer, CEO, Founder & Chief Creative Director of storycentral, a London-based entertainment studio that incubates and develops ground-breaking transmedia properties with global partners in film, television, publishing and gaming.
Alison and her team are working with filmmakers, writers, publishers, broadcasters, storytellers and technology start ups globally on incubating new franchises, participative experiences, production, story architecture, mythology and planning, prototyping, audience development & engagement and utilizing social media.
Alison is a best-selling novelist, playwright and screenwriter with a Masters Degree in Creative Writing & New Media and a PhD researcher. Over her 20-year career she has worked with and consulted to AMC, SundanceTV, Walt Disney Imagineering, FOX International, Harlequin Mills & Boon, McCann, Coca Cola, F&W Media, Eurovision Broadcasting Union, Cedars-Sinai Medical Centre, First Hand Films. She is currently writing and producing a web-series with LA partners and working with emerging film-makers in Sweden.
Alison is writer and producer of webseries THE LOEDOWN, author of 3 bestselling novels – CLASS ACT, LOOK BEFORE YOU LEAP and THREE OF A KIND and creator of the first transmedia romcom STAYING SINGLE. She has also written plays A FISH & A BONSAI and PISTOLS AT DAWN.
Alison is the European Academy (EBU) Eurovision Transmedia Masterclass trainer and runs workshops, training programs and labs worldwide. She is a judge for a series of global media festivals including Banff World Media Festival, Canada Media Fund, Publishing Innovation Awards and Independent Production Fund (Canada) and Digital Emmy Awards.
Alison was Conference Chair for StoryWorld Conference & Expo in Los Angeles, is a TEDx speaker and has presented at a number of conferences including Digital Book World, London Book Fair, Asia Media Summit, Eurovision TV Summit, London Screenwriters Festival and Story Expo LA, tapping her expertise in building transmedia properties and digital content for commercial and niche audiences.
She is featured on the BAFTA Guru series and is a member of the International Academy of Television Arts & Sciences, The Writers Guild of Great Britain, Women in Film & TV and the Romantic Novelists Association.